🚀 Evolv AI Release Notes

Here are the latest releases and features from Evolv AI.

2025

• February 2025
• March 2025
• June 2025

June 2025

Feature Update: Enhancements to “Move to Live” Dialog

This update applies to projects that use Continuous Optimization.

We’ve introduced three new features to the “Move to Live” dialog to give you greater control and transparency when launching a new version of a Continuous Optimization project in Evolv AI. These updates make it easier to tailor the optimization process to your specific project needs and operational capacity.

1. Advanced Setting: Max Computed Size (for Computed Size mode)

When selecting Computed Size for the number of concurrent combinations, you can now define a maximum limit via the new Advanced Settings section.

• Purpose: Allows the system to still dynamically calculate an optimal size, but caps it based on your team’s capacity to monitor variants.
• Use case: Helpful for projects where traffic supports many combinations, but manual oversight limit what’s manageable.

⚠️ Only adjust this setting if you’ve consulted with your Evolv Customer Success Manager and used the recommended calculator tool.

 2. Advanced Setting: Custom Fixed Size (for Fixed Size mode)

For teams that opt for Fixed Size, a new Custom Size option allows you to explicitly define the number of concurrent combinations to be tested.

• Purpose: Overrides the default behavior (which equals enabled non-control variants + 1 control) and enables testing more combinations right from the Optimization phase.
• Use case: Ideal when your traffic volume can accommodate more extensive testing but you have fewer variants to start with.

⚠️ As with Computed Size, use the provided calculator or consult with Customer Success before making changes.

3. “What to Expect” Summary

A brand new What to Expect section has been added to the bottom of the dialog to clearly communicate:

• Number of concurrent combinations for both Initialization and Optimization phases.
• Whether automatic transition to the Optimization phase is enabled.
• How and when new variants can be introduced.

This helps you launch with clarity and ensures alignment between your configuration and your team's expectations.

These enhancements provide better control, scalability, and visibility for your testing workflows. As always, we recommend consulting with your Evolv team when making changes to the new advanced settings.

Let us know if you need help leveraging these new options!

Enhanced Combination Preview URL Support with Query Parameters

Summary

We are excited to announce an enhancement to our generated combination preview URLs. Previously, preview URLs relied solely on hash-based parameters. With this update, our product now supports query parameters in preview URLs, unlocking greater flexibility and compatibility for your testing workflows.

Hash Format: #evolvCandidateToken=

https://www.domain.com/my_page#evolvCandidateToken=XXXXX_XXXXX_XXXXX

Query Format: ?evolvCandidateToken=

https://www.domain.com/my_page?evolvCandidateToken=XXXXX_XXXXX_XXXXX

Key Benefits

• Forces Reload for Accurate Previews Using query parameters ensures that preview links trigger a full page reload, allowing more accurate rendering of test combinations as intended.
• Supports Existing Hash-Based Links Many web experiences utilize hash fragments (e.g., anchor links). With this update, our query parameter-based preview URLs can coexist with such links without conflict or loss of functionality.
• Cleaner Analytics Reporting Preview URLs containing query parameters can now be easily excluded from analytics tools, helping you maintain clean, production-focused reports without manual filtering or workarounds.

Impact

This change improves usability for teams previewing and validating experiments, particularly when working with complex or anchor-heavy pages. It also supports better analytics hygiene by distinguishing test-related traffic from real user behavior.

Feature Release Summary: Excluding Internal Users from Project Reports

Overview & User Value

Evolv AI now supports excluding internal users from project reports to ensure experiment data reflects only real user behavior. This prevents traffic from employees and QA teams from impacting optimization results, while still allowing internal users to view live experiences and use the Evolv AI Chrome Extension for testing and QA.

How It Works

Organizations can exclude internal users by IP address. To enable this feature, submit your IP details to support@evolv.ai. Once configured:

• Internal users will be excluded from all optimization projects across your organization.
• Exclusion is not retroactive and applies only to data collected after configuration.

Key Benefits

• Maintains integrity of experiment results
• Prevents internal activity from skewing performance metrics
• Simple setup via Evolv AI Support

For assistance, please contact your Evolv AI representative or our support team.

March 2025

Feature Release Summary: Enhanced Views Organization

Where to find it: Go to Views in the main navigation

Overview

As teams create and manage a growing number of Views in Evolv AI, keeping them organized becomes essential. To address this, we’ve introduced a suite of enhancements to the Views listing that make it easier to sort, track, and manage Views efficiently.

New Sorting Options

Users can now sort the Views listing by several key attributes, allowing for flexible organization based on different workflows:

• Name – Alphabetically organize Views for faster lookup.
• Created Date – See your newest or oldest Views at a glance.
• Last Updated – Sort Views based on the most recent changes. Updates include changes to evaluation status, manual edits, or added ideas.
• User-Defined Sequence – Drag and drop Views into a custom order using drag handles on the left. This manual reordering is only available when sorting by Sequence.

✨ New Visual Indicators

• Evaluating Status: Views that are currently in the evaluation phase are clearly marked, so users can easily spot which Views are still running.
• Changed Since Last Visit: Any View that has changed since the user's last visit is visually highlighted, helping users quickly focus on what’s new or updated.

Key Benefits

• Simplifies navigation and management of large numbers of Views
• Increases visibility into View status and recency of changes
• Improves review efficiency by visually calling attention to new or updated Views since your last session

February 2025

Feature Release Summary: Guideline Evaluations

Where to find it: Go to Views in the main navigation, then choose a view from your list.

Overview

To ensure that Evolv AI delivers smarter, more context-aware recommendations, we’ve introduced Guideline Evaluations, a major upgrade to how we analyze and interpret your website’s goals. This feature enhances the AI’s ability to understand what a specific page is trying to achieve—whether it’s driving purchases, capturing leads, or increasing subscriptions—resulting in more accurate and relevant optimization insights.

Smarter Understanding with Company Descriptions

Sometimes, a page alone doesn’t give the full picture of your business. For example, one swim training app was mistakenly interpreted as an online swimwear store. To avoid mismatches like this, Evolv AI now automatically generates a Company Description when your account is created.

• This is based on your provided URL and becomes a Knowledge Item in a new "Company" category.
• You can review and edit this information at any time.
• It’s used in every analysis to ensure we’re optimizing based on the right business context.

Page-Level Goal Evaluation

We’ve also moved from assigning business goals at the company level to determining page-specific goals. This allows us to better support businesses with mixed intent across their site—like eCommerce companies with lead generation landing pages.

• The system now evaluates each page using both the company description and the page image to identify its primary goal.
• This enables us to apply the most relevant guideline set to each analysis.

Supported Page Goals & Guidelines

We’ve expanded our goal recognition and now support multiple business models, each with its own tailored set of optimization guidelines:

• E-commerce – Driving product sales and checkout completions
• Lead Generation – Capturing form submissions or inquiries
• Subscription – Encouraging signups and recurring engagements
• Engagement – Increasing interaction and time on site
• Donation – Supporting fundraising and contributions

How it Works

Go to Views in your account, add a new view and the AI will generate a screenshot and evaluate it against the right guidelines.

You can evaluate you own guidelines by adding content to Knowledge. The AI will automatically derive guidelines from your content, organized by the category you attribute to each piece of content.

Evaluations are specific to the screenshot associated with each device in your view.

Why It Matters

By evaluating goals at the page level and enriching the AI’s understanding with a company description, we’re delivering more accurate, business-aligned insights—so you can focus on optimizations that actually move the needle.

If you have questions or want help customizing your company information, reach out to your Evolv AI representative or contact support@evolv.ai.

November, 2024

NEW Custom Javascript Integration

Integrations just got easier!

Evolv AI has introduced a new Custom Javascript integration type to make it even easier to run code outside of experimentation projects. You can now enter JavaScript code directly in the Evolv AI Manager and avoid the need to create an NPM package or Github repository.

Integration code executes prior to any experimentation project code so it is ideal for any set-up code that might be required by your projects such as setting context items for audience targeting, triggering events, or sending data to third party tools.

See the video demonstration below showing how easy it can be to create a new integration!

Example: 

The code will execute with access to a parameter called ‘config’. This is a JSON object of values entered into the config section above.

Then add the integration to your environment and publish.

Using a URL to Create Screenshots for Views: AI Generated UX Recommendations

We’re introducing a significant enhancement to the View generation process in Evolv AI. With our latest release, users can now directly input a URL to create Views, simplifying the workflow and accelerating the generation of AI-driven UX recommendations.

This new capability eliminates the need for manually capturing and uploading screenshots to generate automated recommendations. Instead, simply add your URL, click “save” and Evolv AI will automatically generate a screenshot of your experience, analyze it, and provide actionable insights for improved UX.

Create a new View, give it a name, and enter a URL then Save!

What if the URL was wrong?

If the URL is entered incorrectly, the below error will be triggered. Just click Edit View State and update the URL then Save.

What if the generated images are not what was expected?

Often this will be caused by the site showing cookie popups, or just blocking our tooling.

You can delete the generated image and manually upload an image.

Simply, click the edit button within the view state:

Then delete screenshots and upload the desired image:

 And Save!

September, 2024

Manual Opportunity, Hypothesis and Idea Integration

Evolv AI has enriched its ideation features with new human-in-the-loop capabilities making it possible to leverage opportunities recommended by the Evolv AI platform or manually add your own opportunities, hypotheses, and ideas into the automated UX recommendation engine.

This enhancement empowers you to incorporate insights from outside the Evolv platform, providing you with greater flexibility and control over your optimization strategies.

With the latest update to Evolv AI, you can now take a more active role in the ideation process and collaborate closely with the AI, either by building on the opportunities generated by Evolv AI’s recommendation engine, or by adding opportunities you’ve identified based on your own analysis and experience.

Feature Overview

• Add Opportunities: Identify and input specific areas of your digital experiences where you see potential for improvement. Opportunities may be based on user feedback, data analysis, or any heuristic evaluation you conduct.  IE: "Cookie Notification Obstructiveness" can be logged as an opportunity where the current setup may hinder user engagement.
• Propose Hypotheses: Suggest testable solutions based on your insights and experience. IE: "Introducing a timed delay for the cookie notification will decrease bounce rates" is a hypothesis you can add to address the opportunity of notification obstructiveness.
• Come up with Ideas: Describe actionable steps to test your hypotheses, or let Evolv AI generate ideas for you. IE:  "Implement a delay before displaying the cookie notification by 10 seconds" can be added as an idea to test the hypothesis.

Learn more about adding your own opportunities, hypotheses, and ideas here. 

August, 2024

Views and Ideation

Manager

The Views feature gives you the ability to map your customer experience and use Evolv AI’s latest generative AI capabilities to discover new optimization opportunities and generate ideas to test them!

For more details see here

March 13, 2024

Use XPath selectors to create components

Web Editor

You can use XPath selectors when websites can’t provide consistent classes or IDs for selecting components.

XPath is fully supported by the Web Editor and mutate library.

You can also create components using a combination of XPath and CSS selectors.

Proxy support for the Web Editor

Web Editor

The Web Editor automatically picks up your system proxy settings, to ensure you can successfully log into your Evolv AI account.

If you're unable to log in, some additional steps may be required. Contact support for help.

January 30, 2024

Upload variant images in the Manager

Manager

In Draft, you can upload images for variants by selecting a local file rather than having to provide a URL. This only applies to images uploaded in the Manager. 

Images uploaded in Draft are automatically available from the Live tab.

January 30, 2024

Export variant performance data

Manager

You can export variant performance data to a CSV file.

Included in the file are the credible intervals and session counts, and whether the variant was active at the time of export or is a control variant.

January 10, 2024

Generate variant code based on a description

Web Editor

Use the Web Editor to auto-magically create variant designs from a text description.

1. Enter the variant's description.
2. Click the Generate Variant button.
3. The AI writes the code for you!

Learn more about Generating variant designs with the Web Editor.

October 11, 2023

Improved A/B Test reporting experience

Manager

We've improved the A/B Test workflow in the Manager to expose more performance metrics.

From the Variables page, click on any non-control variant to open the Variant Performance panel. You can now access the same performance metrics you'd expect to see in a Continuous Optimization project.

October 11, 2023

Show advanced project details

Manager

You can now view advanced project details on the Projects page.

Click the settings icon and select “Show advanced settings” to view each project’s current Version ID and last modified date. These values only apply to projects with started project versions.

You can even click the Version ID to copy it directly to the clipboard.

October 11, 2023

Show the relative change for Non-control versus Control conversion rate

Manager

Hover the mouse over the non-control conversion rate to see the relative lift in a tooltip.

October 5, 2023

Web Editor Release - New Generative AI Features

Web Editor

This month we are excited to release our new range of generative AI features straight out of Beta, ready for public use.

• Create variant code by talking to "ALLI", the new AI Assistant.
• Generate text variations.
• Generate and host images.

Learn more

July 31, 2023

Project notes in the activity feed

Manager

When you deploy a new project or changes to an existing project, the deploy modal has an optional field for adding notes. This lets you document deployments with meaningful messages for you and your team.

Deployment notes appear in the project’s Activity feed beside your project changes.

July 26, 2023

Delete audiences

Manager

If you need to delete an unused audience, go to the Audiences page and click on the audience you want to delete. Click the DELETE NOW button to remove the audience from the list of visible audiences in the Manager.

You can only delete audiences that are not part of any active projects. If the delete option is unavailable, the audience is still in use.

Date and time audience options

Manager

With date and time options in the audience builder, you can create timed project audiences and variable targeting to let your optimizations appear to users exactly when you want them to.

Select from local and UTC options including: day, month, year, hour, minute.

We are rolling out the dateTime options to all accounts. If the timers are not available and you want to use them, contact support.

Learn more

June 21, 2023

Protect a combination from being deactivated

Manager

You can manually protect a combination from being deactivated by the system.

The system regularly assesses which combinations it should deactivate. Sometimes, you might want to exclude a combination from that decision-making process.

There are several reasons you might want to protect a combination.

• A combination performs better according to your own analytics.
• There are internal reasons why certain combinations should remain active, regardless of their performance.
• A variant’s isolation combination is performing well and would otherwise be deactivated.
  • Note: Protecting an isolation combination is not possible at the moment. This feature will be available soon.

To protect a combination, open the combination panel and select the gear icon, then click the “Automatic” option.

See and export activity for all project versions

Manager

In any project version, when you navigate to the Activity page you’ll see an option to “include all project versions.” When selected, all the activity from any version in the current project will appear in chronological order. Disable the toggle to view only the current version’s activity.

Use the download button if you want to export the activity to a CSV file.

Download project files from the activity feed

Manager

When you change a live project, such as adding or removing variants, those changes appear in the project’s Activity Feed.

You can export the project file from any update by clicking the VIEW CHANGES button and clicking the “Export this version” link in the modal.

Highlight the exploitation combination

Manager

We’ve added an exploitation label to help you understand when an exploitation combination is active and how much traffic it’s receiving.

Exploitation is the system’s way of maximising performance while it's unable to create the maximum number of concurrent combinations.

In the below example, Combination 31 is exploiting Combination 13. The label “27x” means that combination of variants is getting the same amount of traffic as 27 combinations.

Manually load inactive combinations

Manager

On the Combinations page, only the active combinations will load by default.

There’s a button to SHOW INACTIVE COMBINATIONS. When clicked, all the inactive combinations will load.

By separating inactive combinations, page load time and overall Manager performance is improved.

April 6, 2023

A simple way to run an A/B Test

Manager

Evolv AI now supports traditional A/B testing with a dedicated A/B experimentation type.

Select the A/B Test option when creating a new project to run all variants in their own combination in a single phase.

A/B tests are ideal for testing single ideas, especially if they're all part of the same variable.

Learn more

March 22, 2023

View reports by phase

Manager

Reports on the Overview page can be viewed by phase. Select the desired phase and the date range will update accordingly. 

The current phase is selected by default. You can select any phase individually, or select "All Phases" to see the all activity from the project version.

See disabled variant performance

Manager

View disabled variant performance by selecting a toggle on the Variants page.

When you disable a variant it is removed from all active combinations. That doesn't mean you don't care how it performed while it was enabled.

Use the "Show disabled variants" option to see any variants that are disabled. The option is only available when there are disabled variants.

February 15, 2023

Export combination performance

Manager

In the combinations table, click the "Download Combination Performance" link to export combination performance data to a csv file.

• Sessions
• Converted Sessions
• Conversion Rate
• Relative Credible Interval Lower Bound
• Relative Credible Interval Upper Bound

February 8, 2023

New: Evolv AI Chrome extension

There's now a Chrome extension to help you troubleshoot your Evolv AI projects right on the page.

1. Install the Chrome extension.
2. Visit a page where your Evolv AI optimization is running.
3. Open the Chrome extension and view the available project data.

Async handling of project changes

Manager

If you work on projects simultaneously with other team members, you’ll get notified when a project you’re viewing has changed.

Click the refresh button, and the page will reload with the latest project details.

Redirect variants for URL split tests

Web Editor

The Evolv AI Web Editor supports a redirect variant type to make it easy to implement URL split tests into your optimization.

Redirect variants are available in version 1.30.65 or higher of the Evolv AI Web Editor.

Select Add Redirect Variant and enter the target URL in the panel provided.

Learn more

Filter projects by their status

Manager

Filter projects by their status using the dropdown on the projects page.

You can select:

• Live
• Draft
• Paused
• Stopped

Delete events in the Manager

Manager

You can delete events in the Manager, provided they don’t belong to an active project version.

Click on the event and select the delete option from the event panel. Deleted events do not appear in the events list.

Use this option to clean up your events list by removing unused events.

Show combination details

Manager

For advanced users, you can view the ID and strategy for each combination by enabling the “show combination details” option on the combinations page.

No confirmation events for session-based projects

Session-based projects no longer send confirmation events.

To check whether your project is confirming users, use the new Chrome extension. You can also open one of the data requests in the network tab of your browser's developer tools window and find the "confirmations" key.

January 17, 2023

Automatically set the number of concurrent combinations during the Optimization phase

Manager

When moving a project live, select the "Computed Size" option to have the system automatically decide the maximum number of combinations the phase should have based on traffic and conversions.

• We do this to ensure the project gets the right amount of data to keep moving forward.
• The Initialization phase is limited to 9 ideas to stop the system staying too long in initialization.

Select "Fixed Size" to maintain the number of combinations seen during the Initialization phase.

• Select this option if you are running a small multi-variate project. E.g., a couple of variables with one or two ideas in each.
• Or if you know your traffic and conversions are expected to change, and you want to maintain the same number of combinations in each phase.

Send traffic to the top-performer when there aren't enough combinations

Manager

Always be testing!

If the system is unable to generate the required number of combinations, it will maximise traffic going to the top-performing combination of variants.

This can happen if you have a small number of ideas and your project supports a large number of concurrent combinations. 

The system will maximise conversions while it waits for you to add new ideas to your project.

January 9, 2023

Set variant as Control

Web Editor

You can set any variant as Control for a given variable while editing your project in the Web Editor.

1. Enable editing Control in the project settings.
2. Right-click the variant and select 'Set as Control'.