Create & manage a project

Project setup

• Creating Projects in the Manager
• About the Project Audience
• About Optimization Metrics
• Optimizing the value of context attributes
• Optimizing for conversion value
• Importing a Project

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Launch your project

• Publishing a project
• Moving a Project to Live
• Launching an A/A test in the Manager

Making project changes

• Updating projects with Continuous Optimization
• Adding new variants to a live project
• Making Changes to a Live Optimization
• Repairing a broken variant during a live optimization