Evolv AI captures various geography-based properties of users based on their request headers. You can use these values to define project audiences and target variables to people in specific locations.
On this page:
- What geo attributes can I use?
- How to use geo attributes to target a variable
- How to use geo attributes to build an audience
What geo attributes can I use?
The geo properties collected by Evolv AI are based on AWS CloudFront request headers. Here is the complete list of properties available.
| Geo Property | Example Value |
| city | "San Jose" |
| country | "US" |
| lat | "37.18350" |
| lon | "-121.77140" |
| postal | "94088" |
| region | "CA" |
| tz | "America/Los_Angeles" |
Here's how it looks in the remote context.
How to use geo attributes to target a variable
Using behavioral targeting, you can target variables to a subset of your project audience.
- Open the Evolv AI Manager and select your project.
- While on the Draft tab, go to the Variants page.
- Click on a Variable to open the side panel.
- Select the TARGETING tab, ADD CRITERIA, and choose the Custom Attribute option.
- Enter the relevant geo key. For example, "geo.postal" if you want to use the postal/zip code.
- Click SAVE when you're done, and move the changes to live.
How to use geo attributes to build an audience
The use of custom attributes in audiences requires a change to the schema.
- Add the geo attribute to the schema.
- If you're targeting the user's postal code, set the source_field to "geo.postal" and likewise for other geo attributes.
- Once you've added the attribute to the schema, use the attribute to define a custom audience.
You now have a project audience that targets users in a specific location. Explore other geo attributes to find the right targeting option for you.