This article describes how to use filters to analyze project performance by audience and conversion metrics.
Table of Contents
You can filter live performance results by any audience, event, or value configured for your organization. There's even an option to build a custom audience on the fly.
To filter by custom context attributes or values they must be added to the schema before the project is launched.
Note – projects with visitor based reporting can only filter by event.
Using report filters
You can filter any session-based project at any stage of the optimization, so long as there is data available.
- Use the Audience drop-down to select any pre-existing audience definition.
- Use the Conversion Event drop-down to select any pre-defined event.
- Use the Conversion Value drop-down to select any pre-defined numeric value in the.
The graphs will update as soon as you make a selection. You have the option to reset the selected filters once they are changed.
Build a custom audience
The true power of filtering by audiences is in the ability to create any custom audience on-the-fly.
- Select the Custom Audience option from the Audience drop-down.
- Add criteria in the audience side panel and click APPLY to finish.
- You can build an audience based on:
- Default schema values
- Custom schema values
- Existing audiences
- You can build an audience based on:
The graphs will update according to the custom audience definition. Click the Custom Audience option again to modify the audience.
Are you new to custom audiences? Learn how to make the most of our audience builder.