This article talks about the data tiles at the top of the project overview page.
On this page:
The data tiles on the project overview page allow you to capture an easy snapshot of a project's performance and impact over time.
Realized performance is the difference in conversions seen because we ran the project.
What was previously "Overall Relative Realized Performance" is now "Realized Performance." It's the same metric with a new name and is now shown over time, rather than a static number.
By showing the realized performance over time, you get the full picture about how the project has impacted conversions the whole time it's been running. You can easily see upward or downward trends.
Estimated Financial Impact
Estimated Financial Impact takes the absolute number of extra conversions we’ve seen while running the project (above and beyond Control) and multiplies them by the estimated value of a conversion.
This feature is available by request and must be configured before any data will appear.
Total Unique Visitors
The total number of unique visitors to the project. This tile brings visitors into the foreground to easily see trends in traffic per day alongside performance metrics.
The experimentation summary shows the scale of the project. It includes the number of variants, variables, and tested and possible combinations to date.
Tested combinations refer to the actual number of combinations tested so far. It is different to the total possible combinations, which is the maximum number of combinations of variants based on the current project scope.