This article describes the tile graphs at the top of the project overview page.
Table of Contents
The data tiles on the project overview page allow you to capture an easy snapshot of a project's performance and impact over time.
Realized performance is the difference in conversions seen because we ran the project.
What was previously "Overall Relative Realized Performance" is now "Realized Performance." It's the same metric with a new name and is now shown over time, rather than a static number.
By showing the realized performance over time, you get the full picture about how the project has impacted conversions the whole time it's been running. You can easily see upward or downward trends.
Estimated Financial Impact
When optimizing a conversion event
Estimated Value Impact takes the absolute number of extra conversions recorded while running the project (above and beyond Control) and multiplies them by the value specified in the Average Conversion Value field.
The 'Average Conversion Value' field is available by request and must be specified in order for the graph to appear.
When optimizing a conversion value
Estimated Value Impact takes the absolute number of extra conversions recorded while running the project (above and beyond Control) and multiplies them by the average value of a conversion as measured by the specified conversion value in the Optimization Metric.
Total Unique Visitors
The total number of unique visitors to the project. This tile brings visitors into the foreground to easily see trends in traffic per day alongside performance metrics.
The experimentation summary shows the scale of the project. It includes the number of variants, variables, and tested and possible combinations to date.
Tested combinations refer to the actual number of combinations tested so far. It is different to the total possible combinations, which is the maximum number of combinations of variants based on the current project scope.
Learn more: About the Experimentation Summary