Skip to main content

About "Ideate with AI"

  • Updated

This article gets into how you can use Ideate with AI to supplement your optimization brainstorming.

  1. Ideation Prompt – Describe the problems you're already aware of or ask questions and let the AI find solutions relevant to your design.
    • For example:
      • What if [audience segment] isn't completing [task description] from this page?
      • Users come to this page from an email that promotes [campaign offer]. How do we tailor the design to that message?
      • Analytics and behavioral data shows [negative behavior] on this page. How can we increase [positive behavior]?
      • What if we add [widget description] to this page?
  2. Instructions & Examples – Learn how to use Ideate with AI
  3. Ideation Results – After you add a prompt, the AI will generate solutions and test ideas

Why Use Ideate with AI?

Coming up with optimization ideas can be time-consuming, especially when trying to align them with business goals and user needs. Ideate with AI helps streamline this process by generating hypotheses and ideas based issues you know exist in your customer experience. Whether you have questions specific design elements or particular experience problems, this feature enables you to quickly explore potential improvements.

Unlike Evaluations, which assess how well your design aligns with known guidelines, Ideate with AI allows you to explore opportunities freely, making it ideal for brainstorming and innovation.

How It Works

What is an Opportunity prompt?

An Opportunity is a user-entered prompt that describes a challenge or question about a given view state. This can be a pain point, a potential experiment, or a broad question about optimizing the experience. The AI uses this prompt to generate hypotheses and ideas that could be tested in future optimizations.

For example: If you suspect that a checkout page has too much friction, you can enter a prompt like: “How can we reduce user drop-off at checkout?” The AI might suggest simplifying form fields, adding progress indicators, or providing reassurance messaging.

Example templates:

  • What if [audience segment] isn't completing [task description] from this page?
  • Users come to this page from an email that promotes [campaign offer]. How do we tailor the design to that message?
  • Analytics and behavioral data shows [negative behavior] on this page. How can we increase [positive behavior]?
  • What if we add [widget description] to this page?

Steps to Ideate with AI:

  1. Navigate to a View – Select a meaningful point in the customer journey where you want to generate ideas.
  2. Enter an Opportunity (Prompt) – Describe a challenge or ask a question related to the view state.
  3. Review Generated Ideas – The AI provides hypotheses and ideas based on your input.
  4. Archive or Iterate – Keep, refine, or remove ideas based on relevance.

Best Practices

Following the best practices for Ideate with AI ensures that users generate high-quality, relevant ideas that align with their goals. By structuring prompts effectively, leveraging knowledge, and refining inputs, users can maximize AI-generated insights, reduce irrelevant suggestions, and make ideation more actionable and efficient.

  • Use Specific Prompts – The more precise your input, the more actionable the AI-generated ideas will be.
  • Leverage Knowledge – Add brand guidelines, user research, and marketing insights in the Knowledge section to enhance the AI’s recommendations.
  • Refine Over Time – Update screenshots and knowledge items regularly to ensure your ideas stay relevant.

Managing Ideation Results

Archiving & Feedback

  • You can archive evaluation guidelines, opportunities, and ideas that are no longer relevant.
  • Archived results can be viewed by enabling the "Archived" filter.
  • Providing feedback when archiving helps improve future AI suggestions.

Updating Screenshots & Knowledge

  • IMPORTANT – Updating a screenshot will remove existing Ideate with AI results.

Related articles