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Integrating with Google Analytics 4 (GA4)

  • Updated

This article describes how to add the Google Analytics 4 integration to your account

Evolv AI provides public integrations for Google Analytics 4 (GA4) using Gtag or Google Tag Manager (GTM).

Table of Contents

Selecting the correct GA4 integration

Evolv AI supports two different methods for integrating with GA4.

  1. Via the Google tag (Gtag)
  2. Via Google Tag Manager

The integration you select depends on how GA4 is implemented on your website.

To check, open the network tab in developer tools and look for either /gtag/js or /gtm.js. If you have any doubts, please ask your developers or IT team.

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Adding the integration to your Evolv AI account

  1. Open the Evolv AI Manager and go to the Integrations page.
  2. Click on the ADD PUBLIC INTEGRATION drop-down.
  3. Select the appropriate GA4 integration for your website.
  4. Click the CREATE button to finish adding the integration to your account.

Adding the integration to an environment

  1. Go to the Environments page.
  2. Select an existing environment or create a new one.
  3. Select the INTEGRATIONS tab.
  4. Select the integration from the ADD INTEGRATION drop-down and press the SAVE button.

Setting up Google Tag Manager

This step only applies to the GTM integration.

The GTM integration pushes events to the data layer. You can follow these steps to create a GA4 event tag in Google Tag Manager to send the event data to your GA4 property.

The new tag requires a custom trigger and set of dataLayer variables.

  1. Create a new trigger with the following configuration.
    • Trigger Type: Custom Event
    • Event name: evolv
    • This trigger fires on: All Custom Events
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  2. Create multiple new variables with the following configuration.
    • Variable Type: Data Layer Variable
    • Data Layer Version: Version 2
    • Data Layer Variable Name Variable Name
      evolvEventDetails.eid Evolv Experiment ID
      evolvEventDetails.name Evolv Project Name
      evolvEventDetails.group_id Evolv Project Group ID
      evolvEventDetails.cid Evolv Combination ID
      evolvEventDetails.type Evolv Event Type
      evolvEventDetails.ordinal Evolv Combination Ordinal
      evolvEventDetails.excluded Evolv Excluded
  3. Create a new tag with the following configuration.
    • Tag Type: Google Analytics: GA4 Event
    • Event Name: evolv
    • Event Parameters: 
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  4. Use Google Tag Manager's PREVIEW option to test the new Evolv GA4 event tag.
  5. Publish the container when you're ready to commit the changes.

Reporting in GA4

See How report on Evolv AI data in Google Analytics 4 (GA4).

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