How to integrate Evolv AI with Google Analytics 4 (GA4)

Evolv AI provides public integrations for Google Analytics 4 (GA4) using Gtag or Google Tag Manager (GTM).

On this page:

• Select the correct GA4 integration
• Add the integration to your Evolv AI account
• Add the integration to an environment
• Set up Google Tag Manager (for GTM implementation only)
• Reporting in GA4

Select the correct GA4 integration

Evolv AI supports two different methods for integrating with GA4.

1. Via the Google tag (Gtag)
2. Via Google Tag Manager

The integration you select depends on how GA4 is implemented on your website.

To check, open the network tab in developer tools and look for either /gtag/js or /gtm.js. If you have any doubts, please ask your developers or IT team.

Add the integration to your Evolv AI account

1. Open the Evolv AI Manager and go to the Integrations page.
2. Click on the ADD PUBLIC INTEGRATION drop-down.
3. Select the appropriate GA4 integration for your website.
   • Refer to selecting the correct GA4 integration.
4. Click the CREATE button to finish adding the integration to your account.

Add the integration to an environment

1. Go to the Environments page.
2. Select an existing environment or create a new one.
3. Select the INTEGRATIONS tab.
4. Select the integration from the ADD INTEGRATION drop-down and press the SAVE button.

Set up Google Tag Manager

This step only applies to the GTM integration.

The GTM integration pushes events to the data layer. You can follow these steps to create a GA4 event tag in Google Tag Manager to send the event data to your GA4 property.

The new tag requires a custom trigger and set of dataLayer variables.

1. Create a new trigger with the following configuration.
   • Trigger Type: Custom Event
   • Event name: evolv
   • This trigger fires on: All Custom Events
   • 
2. Create multiple new variables with the following configuration.
   • Variable Type: Data Layer Variable
   • Data Layer Version: Version 2

   • Data Layer Variable Name	Variable Name
     evolvEventDetails.eid	Evolv Experiment ID
     evolvEventDetails.name	Evolv Project Name
     evolvEventDetails.group_id	Evolv Project Group ID
     evolvEventDetails.cid	Evolv Combination ID
     evolvEventDetails.type	Evolv Event Type
     evolvEventDetails.ordinal	Evolv Combination Ordinal
     evolvEventDetails.excluded	Evolv Excluded

3. Create a new tag with the following configuration.
   • Tag Type: Google Analytics: GA4 Event
   • Event Name: evolv
   • Event Parameters: 
   • 
4. Use Google Tag Manager's PREVIEW option to test the new Evolv GA4 event tag.
5. Publish the container when you're ready to commit the changes.

Reporting in GA4

See How report on Evolv AI data in Google Analytics 4 (GA4).